SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
App Store Optimisation: Custom Product Pages, In-App Events and AI Indexing
ASO has moved past keywords and screenshots. The features that now drive installs, and how app content is becoming searchable outside the stores.
Amazon Ranking Explained: How to Win in Amazon AI Shopping Era
Amazon ranks for revenue per search, not relevance. The signals that decide placement, and why external traffic now matters more than it used to.
TikTok and YouTube Shorts Search Optimisation: Beyond Google
Short-form platforms are search engines with their own indexes. What their algorithms read, and how to make videos findable rather than just watchable.
Community Is the New Link Building for AI Search
AI engines cite Reddit, YouTube and forums heavily. Real presence in those communities now does what backlinks did for SEO. Here's how to build it honestly.
First-Party Data Frameworks: Building Lead Engines After Third-Party Cookies
Third-party cookies are gone as a targeting foundation. The exchanges that make people volunteer data, and the infrastructure that makes it usable.
Rank, Cited, Recommended: The New Visibility Ladder
Being on page one used to be the whole game. Now it's the first rung. Here's the three-step ladder from ranking to being the brand AI recommends.
AI Personalisation Without Cloaking Penalties or Speed Regressions
Dynamic content lifts conversion and can wreck indexing. Where the cloaking line sits, and how to personalise without paying for it in performance.
What Is AEO? Answer Engine Optimization, Explained
Answer Engine Optimization is how you get picked as the answer, in Google snippets and in ChatGPT. Here is what it is and how to do it.
Why AI Referrals Are Your Highest-Intent Traffic
AI sends fewer visitors than Google, but they arrive already researched and ready to act. Here's why AI referral traffic converts so well, and how to earn it.
GEO: How to Get Cited by ChatGPT, Gemini & Perplexity
AI assistants recommend brands every day. Generative Engine Optimization is how you become one of the sources they quote.
CDP vs CRM: Which One Actually Unifies Your Customer Data
They overlap enough to be confused and differ enough that buying the wrong one wastes a year. What each is built for, and when you need both.
The Technical SEO Checklist That Still Moves Rankings in 2026
Skip the 200-point audits. These are the technical fixes that actually change what Google and AI search do with your site.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.