SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
TikTok and YouTube Shorts Search Optimisation: Beyond Google
Short-form platforms are search engines with their own indexes. What their algorithms read, and how to make videos findable rather than just watchable.
The Bland Tax: Why Generic Content Goes Invisible in AI
AI answers summarise. If your content says the same thing as everyone else, the summary absorbs you and your name disappears. That's the bland tax.
Keyword Stuffing Is Dead: What the Data Actually Shows
Repeating your keyword used to move the needle. In AI search it does nothing, and on some engines it costs you. Here's the evidence and what to do instead.
BLUF Writing: Put the Answer First So AI Reads It
AI reads top to bottom and can stop early. If your answer is in paragraph four, it may never get there. BLUF puts the point where the machine looks.
Programmatic SEO With AI: Scaling Pages Without a Helpful Content Penalty
Thousands of template pages can rank or can sink a domain. The difference is unique data per page, not unique wording.
The Zero-Click Content Framework: Win the Answer Without Losing the Lead
Answering fully in the SERP feels like giving away the click. Here is how to win position zero and AI summaries while still capturing demand.
How to write a blog post that ranks
Ranking is not luck. Here is the repeatable process to write a blog post that ranks in search and gets cited by AI, from intent to structure to internal links.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
5 GEO Tactics That Get Your Content Cited by AI
Researchers tested nine ways to win AI citations. Five worked. Here they are, with before-and-after lines you can paste into any page today.
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Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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