166 free lessons on Google, ChatGPT, Claude, Gemini and Perplexity, written in plain words. No signup wall, and no upsell at lesson three.
How Google and the AIs decide who shows up.
Get named and quoted by ChatGPT, Claude, Gemini and Perplexity.
Links, brand and topical depth that earn trust.
Read the data and see what's actually working.
Turn Claude into your SEO analyst, working from your live data.
Plain-English definitions of the SEO and AI-search terms that matter.
Step-by-step walkthroughs for the common tasks.
The honest “X vs Y” breakdowns.
Copy-paste checklists and templates to run the work.
A phased plan from setup to compounding authority.
Free tools and trackers to do and measure the work.
The current AI-search landscape, the platforms, the data, and what's working now.
SEO for specific channels and business types, video, local, international, e-commerce and more.
Common SEO and AI-search misconceptions, debunked, and the mistakes to avoid.
Read your data and turn organic traffic into conversions and revenue.
Use AI to scale content without tanking quality, the responsible workflow.
Get the basics
The plain-English version of how Google ranks pages.
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Get cited by AI
What makes an AI assistant choose your site as a source over a competitor's.
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AI search in 2026
Where AI answers actually happen now, by the numbers.
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Build authority
The core ways to earn backlinks that actually move rankings.
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Know your numbers
The handful of metrics that tell you if your SEO and GEO are actually paying off.
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Glossary
A vote of confidence from one site to another, and why quality beats quantity.
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Every lesson maps to a module in RankNexus. Run a free audit to see the same checks on your own pages.