SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
The 90-Day GEO Roadmap: From Audit to AI Authority
GEO can feel abstract until you have a plan. Here's a concrete three-phase, 90-day roadmap to move from invisible in AI answers to regularly cited.
What is SEO? A plain-English guide
A jargon-free explanation of what SEO is, how search engines rank pages, and the first steps to getting found on Google.
Server-Side GA4 Tracking: Recovering Data Lost to Ad Blockers
A quarter of your conversions may never reach GA4. How server-side tagging recovers them, what it costs, and where it does not help.
How Google search actually works
A clear walkthrough of how Google crawls, indexes, and ranks pages, plus why your page might not be showing up.
Canonical Mistakes That Hide Your Pages From AI
A wrong canonical tag can point your ranking signals, and your AI visibility, at the wrong URL. Here's how to spot the mismatch and fix it.
On-page SEO: the complete guide
Everything on-page that helps a page rank: titles, headings, keywords, intent, and internal links, with the common mistakes to avoid.
Subdomain vs Subdirectory for International SEO: A Decision Framework
The ccTLD, subdomain and subdirectory debate has no universal winner. The questions that decide it for your business, and how to get hreflang right either way.
Off-page SEO explained
How reputation and backlinks shape your rankings, what makes a link worth having, and how to earn authority the honest way.
Cooperative vs Adversarial GEO: Stay on the Right Side
Some GEO tactics help AI engines answer better. Others try to trick them, and get penalised. Here's the line between the two, and why cooperative wins long-term.
Keyword research: a practical guide
A practical walkthrough of finding keywords, reading search intent, judging difficulty, and turning your list into content that ranks.
How to do keyword research for free
A step-by-step method for free keyword research using Google Autocomplete, People Also Ask, and Search Console, no paid tools needed.
SEO for startups: where to start with no budget
A no-budget SEO plan for startups: pick a niche, publish pages that answer buyer questions, and build a foundation that compounds while you focus on product.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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