SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Rank, Cited, Recommended: The New Visibility Ladder
Being on page one used to be the whole game. Now it's the first rung. Here's the three-step ladder from ranking to being the brand AI recommends.
What Is AEO? Answer Engine Optimization, Explained
Answer Engine Optimization is how you get picked as the answer, in Google snippets and in ChatGPT. Here is what it is and how to do it.
BLUF Writing: Put the Answer First So AI Reads It
AI reads top to bottom and can stop early. If your answer is in paragraph four, it may never get there. BLUF puts the point where the machine looks.
Schema Markup for AEO: 10 Advanced JSON-LD Types You Are Not Using
Everyone ships Article and FAQ schema. These ten types are still largely unused, and several map directly onto how answer engines retrieve content.
How to win featured snippets
Featured snippets are the answer box above the results. Win them by answering the question directly in the first sentence and structuring the page to be quoted.
How to show up in People Also Ask
People Also Ask boxes quietly pull clicks from the top of Google. Here is how to find the right questions and structure answers that win a spot in the box.
Voice search optimization guide
Voice search returns one spoken answer, not a list. Here is how voice search optimization works: write like people talk, answer fast, and win the single result.
Voice-First AEO for Local Services: Siri, Alexa and Google Assistant
Voice searches return one result, not ten. What decides which local business gets named, and the schema and content that make it yours.
Google AI Overviews: how to show up
Google AI Overviews answer queries before the blue links. Here is how to show up as a cited source with strong rankings, clear answers, and real expertise.
The Zero-Click Content Framework: Win the Answer Without Losing the Lead
Answering fully in the SERP feels like giving away the click. Here is how to win position zero and AI summaries while still capturing demand.
Agentic AEO: Optimising Your Site for AI Agents That Act for Users
Assistants are starting to book, buy and compare on a user's behalf. What an agent needs from your site, and why most sites currently block them by accident.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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