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SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Performance2 articles
CROPerformance
AI Personalisation Without Cloaking Penalties or Speed Regressions
Dynamic content lifts conversion and can wreck indexing. Where the cloaking line sits, and how to personalise without paying for it in performance.
Jul 20, 2026 7 min
Core Web VitalsPerformance
Core Web Vitals: Fixing INP in React, Next.js and Vue Applications
INP measures every interaction, not just the first. Why JavaScript-heavy apps fail it, and the specific fixes that move the number.
Jun 24, 2026 8 min
Written by practitionersWe publish what we run on our own clients.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
GEOAI SearchTechnical SEOAEOContentSEO
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