SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Rank, Cited, Recommended: The New Visibility Ladder
Being on page one used to be the whole game. Now it's the first rung. Here's the three-step ladder from ranking to being the brand AI recommends.
The Technical SEO Checklist That Still Moves Rankings in 2026
Skip the 200-point audits. These are the technical fixes that actually change what Google and AI search do with your site.
Keyword Stuffing Is Dead: What the Data Actually Shows
Repeating your keyword used to move the needle. In AI search it does nothing, and on some engines it costs you. Here's the evidence and what to do instead.
The Underdog Effect: Why Position #5 Can Win in AI Search
In classic SEO the top spot takes everything. In AI search, a page ranked fifth can gain the most from the right tactics. Here's why, and how to use it.
Why Ranking #1 on Google Isn't Enough for AI Search
You can own the top Google result and still be missing from every AI answer. Here's the gap between ranking and being cited, and how to close it.
SEO vs AEO vs GEO: what's the difference?
SEO, AEO and GEO get blended into buzzwords. Here is the plain difference between them, when each matters, and how they stack into one content plan.
How to write a blog post that ranks
Ranking is not luck. Here is the repeatable process to write a blog post that ranks in search and gets cited by AI, from intent to structure to internal links.
How to refresh old content for more traffic
Your fastest traffic wins aren't new posts. They're the ones you already published and forgot about. Here's how a content refresh works.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.