SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
CDP vs CRM: Which One Actually Unifies Your Customer Data
They overlap enough to be confused and differ enough that buying the wrong one wastes a year. What each is built for, and when you need both.
Server-Side GA4 Tracking: Recovering Data Lost to Ad Blockers
A quarter of your conversions may never reach GA4. How server-side tagging recovers them, what it costs, and where it does not help.
How to Measure AI Visibility: 5 GEO Metrics That Matter
You can't manage what you don't measure, and rankings won't tell you if AI recommends you. Here are the five metrics that actually track your AI visibility.
GEO Analytics: How to Track Traffic From ChatGPT, Perplexity and Claude
AI referral traffic hides inside direct / (none). Here is the GA4 channel group, regex and server-log setup that separates real AI clicks from crawler hits.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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