Every score in the dashboard, with its formula, its inputs and where they come from. If an input is missing, the score is blank, never a guess.
Clicks, impressions, sessions, AI answers, crawl findings. Shown as the source gives them, with the source and the window on hover.
Calculated from readings only, by the formulas below. Each has a published or statistical basis, not a list of points we made up.
A number a named service calculates, such as Mozilla's security grade. Shown as theirs, never blended into ours.
Model guesses are not shown as numbers: no AI-estimated search volumes, no predicted lift, no model-graded scores. Hover any tile in the dashboard to see where its number comes from.
The Report Card grade and the Growth score are the same number.
overall = Σ w × score / Σ w, over the parts measured site health 0.25, AI readiness 0.2, search visibility 0.3, AI mention rate 0.25
How much of the site passes the technical checks, with the serious ones counting most?
health = 100 × Σ w × pages passing / Σ w × pages crawled w by severity: high 1, medium 0.3, low 0.1
Blank when: No finished crawl yet.
Can AI engines read and quote this site?
readiness = 100 × Σ w × pass / Σ w × checks we could read w: required by the engines' docs 3, published research 2, platform guidance 1, our own tips 0
Blank when: The homepage could not be fetched.
Which pages are ready to be cited, page by page?
page score = 100 × Σ w × pass / Σ w over the answer-engine checks run on that page ready to be cited: 85 or more
Blank when: The crawler never reached the page.
How quotable is each passage?
passage = 100 × points / 93 quotation with attribution 30, statistic 23, cited source 20, self-contained answer 20
Blank when: No text long enough to score.
Does this article cover the topic as well as what already ranks?
content = 100 × (0.5 × coverage + 0.3 × citability ÷ 100 + 0.2 × readability)
Blank when: Fewer than 3 top results could be read.
Of the clicks the site could earn for the searches it already shows for, how many does it get?
visibility = 100 × clicks / (impressions × your own click rate at position 1)
Blank when: Your site has too few queries at position 1 to know its rate. We never borrow an industry curve.
How many clicks would this query add three places higher?
clicks at stake = impressions × (your click rate at max(1, position − 3) − current click rate), never below 0
Blank when: Your site has no click rate at the target position.
What would this keyword be worth at position 3?
potential clicks a month = measured monthly volume × your own click rate at position 3
Blank when: The volume was not measured, or your site has no position-3 rate yet.
Did the fix change clicks?
lift = (fixed pages after − before) − (other pages after − before) per page: log((clicks after + 1) / (clicks before + 1)), 21 days each side
Blank when: Fewer than 3 fixed pages, or fewer than 10 other pages with traffic.
How often do the AI engines name you?
mention rate = answers naming you / answers read
Blank when: No engine has been asked yet.
Of all the brand mentions in AI answers, how much is yours, with being named first counting most?
each answer naming k brands carries 1 + 1/2 + ... + 1/k your share of it = 1 / your position; the rest is split among the others share of voice = Σ your share / Σ answer weight
Blank when: No answers yet.
When an engine names you, is the sentence positive, neutral or negative?
VADER compound score on the sentences that name you positive ≥ 0.05, negative ≤ −0.05, neutral between
Blank when: No answer has named you yet.
Which threads are about you and still active?
score = 100 × relevance × activity relevance: BM25 (k1 1.2, b 0.75) against your brand profile, over the best match activity: Reddit's own hot formula, rescaled over the threads shown
Blank when: No thread matched.
Does the listing use the words shoppers search for, where they count?
score = 100 × Σ volume × placed / Σ volume over the top 30 Amazon keywords placed: first 80 title characters 1, elsewhere in title or bullets 0.6, backend terms only 0.3
Blank when: No search data for the product.
Across the area, how often are you in the map pack?
Share of Local Voice = grid points where you are top 3 / grid points
Blank when: No grid scan yet.
The free checker runs the same AI readiness score as the dashboard, live against any URL.