SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
The Bland Tax: Why Generic Content Goes Invisible in AI
AI answers summarise. If your content says the same thing as everyone else, the summary absorbs you and your name disappears. That's the bland tax.
Small business SEO guide
A practical SEO guide for small businesses: rank for the searches your local buyers make, fix your Google Business Profile, and win customers without a big agency budget.
SEO for Headless CMS: Shopify Oxygen, Strapi and Contentful
Headless decouples content from rendering, and quietly moves SEO responsibility onto your front end. The rendering, metadata and caching decisions that matter.
Ecommerce SEO: the complete playbook
The complete ecommerce SEO playbook: structure your category and product pages, fix crawl and index issues at scale, add structured data, and earn links that sell.
SaaS SEO: a growth playbook
A SaaS SEO growth playbook: build topic clusters around the problems your product solves, rank for high-intent bottom-funnel searches, and tie content to signups and revenue.
Keyword Stuffing Is Dead: What the Data Actually Shows
Repeating your keyword used to move the needle. In AI search it does nothing, and on some engines it costs you. Here's the evidence and what to do instead.
Enterprise SEO: scaling to thousands of pages
Enterprise SEO for large sites: manage crawl budget and templates at scale, use programmatic pages responsibly, coordinate across teams, and prioritise fixes by impact.
Local SEO: how to rank in your city
A practical local SEO guide to ranking in your city: win the map pack with Google Business Profile, keep citations consistent, earn reviews and local links, and build location pages.
Core Web Vitals: Fixing INP in React, Next.js and Vue Applications
INP measures every interaction, not just the first. Why JavaScript-heavy apps fail it, and the specific fixes that move the number.
BLUF Writing: Put the Answer First So AI Reads It
AI reads top to bottom and can stop early. If your answer is in paragraph four, it may never get there. BLUF puts the point where the machine looks.
SEO vs SEM: which should you invest in?
SEO builds free traffic slowly and compounds. SEM buys visibility instantly but stops when you stop paying. Here is how to choose, or run both.
How long does SEO take to work?
Most sites see meaningful movement in three to six months and stronger results by month twelve. Here is what drives the timeline and how to speed it up.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.