SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
How to write a blog post that ranks
Ranking is not luck. Here is the repeatable process to write a blog post that ranks in search and gets cited by AI, from intent to structure to internal links.
Topic clusters and pillar pages, explained
A pile of unrelated posts confuses Google about what you're an authority on. Topic clusters fix that. Here's how to build one from scratch.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
How to run a content audit
Old posts quietly drag your whole site down. A content audit tells you what to keep, fix, merge, or delete. Here's the process I actually use.
Does AI content hurt your SEO?
Everyone's asking whether AI-written posts tank your rankings. The honest answer is more useful than the yes-or-no you were hoping for.
How to humanize AI-written content
You can spot AI writing a mile off. So can your readers. Here's how to strip the tells and make a draft sound like an actual person wrote it.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
How often should you publish blog posts?
Twice a week? Daily? Once a month? The honest answer isn't a number, and chasing the wrong one is how good blogs burn out.
How to refresh old content for more traffic
Your fastest traffic wins aren't new posts. They're the ones you already published and forgot about. Here's how a content refresh works.
Prompt Injection and Content Poisoning: Protecting Your GEO Visibility
Competitors and scrapers can skew what AI says about your pricing and products. The realistic threats, and the monitoring that catches them early.
Link building in 2026: what still works
Most old link building tricks are dead or dangerous. Here is what still earns links Google respects, and the shortcuts that quietly sink sites.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.