SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
How to get backlinks: 10 real tactics
Ten backlink tactics that actually earn links in 2026, with no link buying, no private networks, and no spam. Practical steps you can start this week.
Broken link building, step by step
Broken link building earns links by fixing what is already broken. Here is the full process: find dead links, build the right page, and pitch the swap.
5 GEO Tactics That Get Your Content Cited by AI
Researchers tested nine ways to win AI citations. Five worked. Here they are, with before-and-after lines you can paste into any page today.
Digital PR for links and authority
Digital PR earns links and trust by giving journalists real stories. Here is how to build data, angles, and pitches that land coverage worth ranking for.
Entity-Based GEO: How Knowledge Graphs Shape What AI Says About You
AI engines describe your brand from an entity record, not your homepage. Here is how Wikidata, schema and consistent citations change what the models say.
Domain authority: what it is and isn't
Domain authority is a third-party score, not a Google ranking factor. Here is what it really measures, when it helps, and when it quietly misleads you.
Guest posting that actually helps SEO
Guest posting still helps SEO when you do it for real audiences on relevant sites. Here is how to pitch, write, and place links without touching spam.
Generative Engine Optimization: How to Get Cited by AI
Your page ranks first on Google but ChatGPT names a competitor. GEO fixes that. Here's how AI answer engines pick who to quote, and the code to make it you.
Core Web Vitals: a practical guide
What LCP, INP, and CLS actually measure, the scores to aim for, and the specific fixes that stop page speed from holding your rankings back.
GEO Analytics: How to Track Traffic From ChatGPT, Perplexity and Claude
AI referral traffic hides inside direct / (none). Here is the GA4 channel group, regex and server-log setup that separates real AI clicks from crawler hits.
Google Search Console for beginners
Search Console is the free tool that tells you how Google actually sees your site. Here is how to set it up and use the reports that matter.
FAQ Schema: The Cheapest Structured Data That Wins
FAQ schema takes minutes to add and helps you win snippets, People Also Ask boxes, and AI citations at once. Here's what it is and how to ship it right.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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