SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Voice-First AEO for Local Services: Siri, Alexa and Google Assistant
Voice searches return one result, not ten. What decides which local business gets named, and the schema and content that make it yours.
How to get cited by Perplexity
Perplexity cites sources inside its answers. Here is how to get cited by Perplexity with direct answers, fresh factual pages, and a crawlable, trusted site.
Why Ranking #1 on Google Isn't Enough for AI Search
You can own the top Google result and still be missing from every AI answer. Here's the gap between ranking and being cited, and how to close it.
Google AI Overviews: how to show up
Google AI Overviews answer queries before the blue links. Here is how to show up as a cited source with strong rankings, clear answers, and real expertise.
What is llms.txt and how to write one
llms.txt is a plain text file that hands AI models a curated map of your best pages. Here is what it does, how to write one, and whether it moves the needle.
How RAG Works: Why AI Quotes One Page Over Another
AI answers aren't pulled from memory. They're retrieved, filtered and synthesized live. Understanding those three steps tells you exactly what to fix to get cited.
AI search statistics for 2026
An honest read on where AI search is heading in 2026, what the trends actually mean for your traffic, and which numbers to verify yourself before you quote them.
The Zero-Click Content Framework: Win the Answer Without Losing the Lead
Answering fully in the SERP feels like giving away the click. Here is how to win position zero and AI summaries while still capturing demand.
GEO for B2B SaaS: getting cited where buyers ask
B2B software buyers now ask ChatGPT and Perplexity for shortlists. GEO for B2B SaaS is how you become the tool the AI names. Here is the playbook.
SEO vs AEO vs GEO: what's the difference?
SEO, AEO and GEO get blended into buzzwords. Here is the plain difference between them, when each matters, and how they stack into one content plan.
Content marketing: a guide that isn't fluff
Most content marketing advice is recycled fluff. This guide covers what actually drives results: strategy, useful content, distribution and honest measurement.
Agentic AEO: Optimising Your Site for AI Agents That Act for Users
Assistants are starting to book, buy and compare on a user's behalf. What an agent needs from your site, and why most sites currently block them by accident.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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