SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
How much does SEO cost in 2026?
SEO ranges from a few hundred dollars a month for freelancers to five figures for enterprise agencies. Here is what drives the price and how to spend wisely.
The Underdog Effect: Why Position #5 Can Win in AI Search
In classic SEO the top spot takes everything. In AI search, a page ranked fifth can gain the most from the right tactics. Here's why, and how to use it.
11 common SEO mistakes and how to fix them
From blocking Google by accident to chasing keywords you can never win, these eleven mistakes quietly kill rankings. Each one comes with a fix.
Programmatic SEO With AI: Scaling Pages Without a Helpful Content Penalty
Thousands of template pages can rank or can sink a domain. The difference is unique data per page, not unique wording.
How to do an SEO audit, step by step
A good SEO audit finds what is stopping your site from ranking before you spend on new content. Here is the exact order to work through it.
Why Brand Searches Are the #1 Signal for AI Citations
On-page tactics get you into the running. What actually decides whether AI trusts you is how many people already search for your name.
Schema Markup for AEO: 10 Advanced JSON-LD Types You Are Not Using
Everyone ships Article and FAQ schema. These ten types are still largely unused, and several map directly onto how answer engines retrieve content.
How to win featured snippets
Featured snippets are the answer box above the results. Win them by answering the question directly in the first sentence and structuring the page to be quoted.
How to show up in People Also Ask
People Also Ask boxes quietly pull clicks from the top of Google. Here is how to find the right questions and structure answers that win a spot in the box.
How to Measure AI Visibility: 5 GEO Metrics That Matter
You can't manage what you don't measure, and rankings won't tell you if AI recommends you. Here are the five metrics that actually track your AI visibility.
Voice search optimization guide
Voice search returns one spoken answer, not a list. Here is how voice search optimization works: write like people talk, answer fast, and win the single result.
How to get your brand mentioned in ChatGPT
Your buyers ask ChatGPT for recommendations and it names brands. Here is how to earn a mention through clear content, third-party sources, and consistent facts.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.