SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
AI Personalisation Without Cloaking Penalties or Speed Regressions
Dynamic content lifts conversion and can wreck indexing. Where the cloaking line sits, and how to personalise without paying for it in performance.
Canonical Mistakes That Hide Your Pages From AI
A wrong canonical tag can point your ranking signals, and your AI visibility, at the wrong URL. Here's how to spot the mismatch and fix it.
Subdomain vs Subdirectory for International SEO: A Decision Framework
The ccTLD, subdomain and subdirectory debate has no universal winner. The questions that decide it for your business, and how to get hreflang right either way.
SEO for Headless CMS: Shopify Oxygen, Strapi and Contentful
Headless decouples content from rendering, and quietly moves SEO responsibility onto your front end. The rendering, metadata and caching decisions that matter.
Enterprise SEO: scaling to thousands of pages
Enterprise SEO for large sites: manage crawl budget and templates at scale, use programmatic pages responsibly, coordinate across teams, and prioritise fixes by impact.
Core Web Vitals: Fixing INP in React, Next.js and Vue Applications
INP measures every interaction, not just the first. Why JavaScript-heavy apps fail it, and the specific fixes that move the number.
Programmatic SEO With AI: Scaling Pages Without a Helpful Content Penalty
Thousands of template pages can rank or can sink a domain. The difference is unique data per page, not unique wording.
How to do an SEO audit, step by step
A good SEO audit finds what is stopping your site from ranking before you spend on new content. Here is the exact order to work through it.
Schema Markup for AEO: 10 Advanced JSON-LD Types You Are Not Using
Everyone ships Article and FAQ schema. These ten types are still largely unused, and several map directly onto how answer engines retrieve content.
Agentic AEO: Optimising Your Site for AI Agents That Act for Users
Assistants are starting to book, buy and compare on a user's behalf. What an agent needs from your site, and why most sites currently block them by accident.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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