SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
SaaS SEO: a growth playbook
A SaaS SEO growth playbook: build topic clusters around the problems your product solves, rank for high-intent bottom-funnel searches, and tie content to signups and revenue.
Topic clusters and pillar pages, explained
A pile of unrelated posts confuses Google about what you're an authority on. Topic clusters fix that. Here's how to build one from scratch.
How to run a content audit
Old posts quietly drag your whole site down. A content audit tells you what to keep, fix, merge, or delete. Here's the process I actually use.
Does AI content hurt your SEO?
Everyone's asking whether AI-written posts tank your rankings. The honest answer is more useful than the yes-or-no you were hoping for.
How often should you publish blog posts?
Twice a week? Daily? Once a month? The honest answer isn't a number, and chasing the wrong one is how good blogs burn out.
How to refresh old content for more traffic
Your fastest traffic wins aren't new posts. They're the ones you already published and forgot about. Here's how a content refresh works.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.