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SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
114 articles published, no gated PDFs, no fluff.
AI search2 articles
Query fan-outAI search
Query fan-out: how AI search picks its sources (SEO, AEO and GEO guide)
AI engines turn one prompt into 5 to 10 hidden searches and cite whoever wins them. How fan-out works, how to measure it, and how to write pages that get cited.
Sep 20, 2026 7 min
answer engine optimizationAEO
What Is AEO? Answer Engine Optimization Guide
You publish a helpful article, it ranks decently on Google, and then someone asks ChatGPT the same question your article answers. The AI gives a clean paragraph reply. Your name is nowhere in it. The…
Aug 28, 2026 9 min
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