SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
114 articles published, no gated PDFs, no fluff.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
Core Web Vitals: a practical guide
What LCP, INP, and CLS actually measure, the scores to aim for, and the specific fixes that stop page speed from holding your rankings back.
FAQ Schema: The Cheapest Structured Data That Wins
FAQ schema takes minutes to add and helps you win snippets, People Also Ask boxes, and AI citations at once. Here's what it is and how to ship it right.
How to fix pages not indexed by Google
When a page will not show up in search, Google made a choice. Here are the real causes and the exact steps to get your pages indexed.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.