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SEO, AEO & GEO, explained

Playbooks to rank on Google and get cited by AI search, from the team building the engine.

114 articles published, no gated PDFs, no fluff.

ctr optimisation1 article

Fix a weak /tools hub page with high impressions

A /tools hub at position 29.2 with 30 impressions and 1 click is a page Google can see but can't place. It surfaces for broad "tools" queries, then loses every click because the snippet says nothing…

Oct 4, 2026 6 min

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