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SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
SEO basics2 articles
Getting startedSEO basics
What is SEO? A plain-English guide
A jargon-free explanation of what SEO is, how search engines rank pages, and the first steps to getting found on Google.
Jul 11, 2026 6 min
How search worksSEO basics
How Google search actually works
A clear walkthrough of how Google crawls, indexes, and ranks pages, plus why your page might not be showing up.
Jul 9, 2026 6 min
Written by practitionersWe publish what we run on our own clients.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
GEOAI SearchTechnical SEOAEOContentSEO
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Every tactic we write about is built into the engine. Start with a free audit and see where you stand.