SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Keyword research: a practical guide
A practical walkthrough of finding keywords, reading search intent, judging difficulty, and turning your list into content that ranks.
SEO for startups: where to start with no budget
A no-budget SEO plan for startups: pick a niche, publish pages that answer buyer questions, and build a foundation that compounds while you focus on product.
SEO vs SEM: which should you invest in?
SEO builds free traffic slowly and compounds. SEM buys visibility instantly but stops when you stop paying. Here is how to choose, or run both.
How long does SEO take to work?
Most sites see meaningful movement in three to six months and stronger results by month twelve. Here is what drives the timeline and how to speed it up.
How much does SEO cost in 2026?
SEO ranges from a few hundred dollars a month for freelancers to five figures for enterprise agencies. Here is what drives the price and how to spend wisely.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.