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SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
SEO Audit2 articles
SEO AuditTechnical SEO
How to do an SEO audit, step by step
A good SEO audit finds what is stopping your site from ranking before you spend on new content. Here is the exact order to work through it.
Jun 17, 2026 8 min
content strategySEO Audit
How to run a content audit
Old posts quietly drag your whole site down. A content audit tells you what to keep, fix, merge, or delete. Here's the process I actually use.
May 25, 2026 6 min
Written by practitionersWe publish what we run on our own clients.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
GEOAI SearchTechnical SEOAEOContentSEO
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.