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SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
SEO Analytics2 articles
Google Search ConsoleSEO Analytics
Google Search Console for beginners
Search Console is the free tool that tells you how Google actually sees your site. Here is how to set it up and use the reports that matter.
May 7, 2026 5 min
SEO AnalyticsSEO ROI
How to measure SEO ROI
Traffic is not money. Here is how to attribute revenue to organic search, run the ROI math honestly, and report results your boss will actually believe.
May 3, 2026 5 min
Written by practitionersWe publish what we run on our own clients.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
GEOAI SearchTechnical SEOAEOContentSEO
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.