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SEO, AEO & GEO, explained

Playbooks to rank on Google and get cited by AI search, from the team building the engine.

114 articles published, no gated PDFs, no fluff.

International SEO1 article

Subdomain vs Subdirectory for International SEO: A Decision Framework

The ccTLD, subdomain and subdirectory debate has no universal winner. The questions that decide it for your business, and how to get hreflang right either way.

Jul 6, 2026 8 min

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