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SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Core Web Vitals2 articles
Core Web VitalsPerformance
Core Web Vitals: Fixing INP in React, Next.js and Vue Applications
INP measures every interaction, not just the first. Why JavaScript-heavy apps fail it, and the specific fixes that move the number.
Jun 24, 2026 8 min
Core Web VitalsTechnical SEO
Core Web Vitals: a practical guide
What LCP, INP, and CLS actually measure, the scores to aim for, and the specific fixes that stop page speed from holding your rankings back.
May 9, 2026 5 min
Written by practitionersWe publish what we run on our own clients.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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