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SEO, AEO & GEO, explained

Playbooks to rank on Google and get cited by AI search, from the team building the engine.

114 articles published, no gated PDFs, no fluff.

Core Updates1 article

How long Google takes to crawl, index and recover

Google finds a new URL in about 20 hours and indexes it in about 1.5 hours, but re-crawls a known page only every 30 days. All 23 timing ranges Gary Illyes shared, and what they mean for your site.

Oct 12, 2026 14 min

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