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SEO, AEO & GEO, explained

Playbooks to rank on Google and get cited by AI search, from the team building the engine.

114 articles published, no gated PDFs, no fluff.

AI Overviews1 article

Query fan-out: how AI search picks its sources (SEO, AEO and GEO guide)

AI engines turn one prompt into 5 to 10 hidden searches and cite whoever wins them. How fan-out works, how to measure it, and how to write pages that get cited.

Sep 20, 2026 7 min

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