SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
114 articles published, no gated PDFs, no fluff.
Why AI Referrals Are Your Highest-Intent Traffic
AI sends fewer visitors than Google, but they arrive already researched and ready to act. Here's why AI referral traffic converts so well, and how to earn it.
GEO: How to Get Cited by ChatGPT, Gemini & Perplexity
AI assistants recommend brands every day. Generative Engine Optimization is how you become one of the sources they quote.
The 90-Day GEO Roadmap: From Audit to AI Authority
GEO can feel abstract until you have a plan. Here's a concrete three-phase, 90-day roadmap to move from invisible in AI answers to regularly cited.
Canonical Mistakes That Hide Your Pages From AI
A wrong canonical tag can point your ranking signals, and your AI visibility, at the wrong URL. Here's how to spot the mismatch and fix it.
Cooperative vs Adversarial GEO: Stay on the Right Side
Some GEO tactics help AI engines answer better. Others try to trick them, and get penalised. Here's the line between the two, and why cooperative wins long-term.
The Bland Tax: Why Generic Content Goes Invisible in AI
AI answers summarise. If your content says the same thing as everyone else, the summary absorbs you and your name disappears. That's the bland tax.
Keyword Stuffing Is Dead: What the Data Actually Shows
Repeating your keyword used to move the needle. In AI search it does nothing, and on some engines it costs you. Here's the evidence and what to do instead.
BLUF Writing: Put the Answer First So AI Reads It
AI reads top to bottom and can stop early. If your answer is in paragraph four, it may never get there. BLUF puts the point where the machine looks.
The Underdog Effect: Why Position #5 Can Win in AI Search
In classic SEO the top spot takes everything. In AI search, a page ranked fifth can gain the most from the right tactics. Here's why, and how to use it.
Why Brand Searches Are the #1 Signal for AI Citations
On-page tactics get you into the running. What actually decides whether AI trusts you is how many people already search for your name.
How to Measure AI Visibility: 5 GEO Metrics That Matter
You can't manage what you don't measure, and rankings won't tell you if AI recommends you. Here are the five metrics that actually track your AI visibility.
How to get your brand mentioned in ChatGPT
Your buyers ask ChatGPT for recommendations and it names brands. Here is how to earn a mention through clear content, third-party sources, and consistent facts.
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