SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
How to Measure AI Visibility: 5 GEO Metrics That Matter
You can't manage what you don't measure, and rankings won't tell you if AI recommends you. Here are the five metrics that actually track your AI visibility.
How to get your brand mentioned in ChatGPT
Your buyers ask ChatGPT for recommendations and it names brands. Here is how to earn a mention through clear content, third-party sources, and consistent facts.
How to get cited by Perplexity
Perplexity cites sources inside its answers. Here is how to get cited by Perplexity with direct answers, fresh factual pages, and a crawlable, trusted site.
Why Ranking #1 on Google Isn't Enough for AI Search
You can own the top Google result and still be missing from every AI answer. Here's the gap between ranking and being cited, and how to close it.
What is llms.txt and how to write one
llms.txt is a plain text file that hands AI models a curated map of your best pages. Here is what it does, how to write one, and whether it moves the needle.
How RAG Works: Why AI Quotes One Page Over Another
AI answers aren't pulled from memory. They're retrieved, filtered and synthesized live. Understanding those three steps tells you exactly what to fix to get cited.
AI search statistics for 2026
An honest read on where AI search is heading in 2026, what the trends actually mean for your traffic, and which numbers to verify yourself before you quote them.
GEO for B2B SaaS: getting cited where buyers ask
B2B software buyers now ask ChatGPT and Perplexity for shortlists. GEO for B2B SaaS is how you become the tool the AI names. Here is the playbook.
SEO vs AEO vs GEO: what's the difference?
SEO, AEO and GEO get blended into buzzwords. Here is the plain difference between them, when each matters, and how they stack into one content plan.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
How to Optimise PDFs and Unstructured Assets for AI Citation
Whitepapers and reports hold your best data and AI cannot read most of them. How to structure PDFs so language models parse, quote and attribute them.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
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Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
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