SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
89 articles published, no gated PDFs, no fluff.
Agentic AEO: Optimising Your Site for AI Agents That Act for Users
Assistants are starting to book, buy and compare on a user's behalf. What an agent needs from your site, and why most sites currently block them by accident.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
5 GEO Tactics That Get Your Content Cited by AI
Researchers tested nine ways to win AI citations. Five worked. Here they are, with before-and-after lines you can paste into any page today.
Entity-Based GEO: How Knowledge Graphs Shape What AI Says About You
AI engines describe your brand from an entity record, not your homepage. Here is how Wikidata, schema and consistent citations change what the models say.
Generative Engine Optimization: How to Get Cited by AI
Your page ranks first on Google but ChatGPT names a competitor. GEO fixes that. Here's how AI answer engines pick who to quote, and the code to make it you.
GEO Analytics: How to Track Traffic From ChatGPT, Perplexity and Claude
AI referral traffic hides inside direct / (none). Here is the GA4 channel group, regex and server-log setup that separates real AI clicks from crawler hits.
We publish what we run on our own clients.
Every playbook here is one we have shipped.
No recycled listicles. These are the tactics behind the audits, citations and content the engine produces every week.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.