SEO, AEO & GEO, explained
Playbooks to rank on Google and get cited by AI search, from the team building the engine.
114 articles published, no gated PDFs, no fluff.
How to Measure AI Visibility: 5 GEO Metrics That Matter
You can't manage what you don't measure, and rankings won't tell you if AI recommends you. Here are the five metrics that actually track your AI visibility.
Why Ranking #1 on Google Isn't Enough for AI Search
You can own the top Google result and still be missing from every AI answer. Here's the gap between ranking and being cited, and how to close it.
How RAG Works: Why AI Quotes One Page Over Another
AI answers aren't pulled from memory. They're retrieved, filtered and synthesized live. Understanding those three steps tells you exactly what to fix to get cited.
AI search statistics for 2026
An honest read on where AI search is heading in 2026, what the trends actually mean for your traffic, and which numbers to verify yourself before you quote them.
Agentic AEO: Optimising Your Site for AI Agents That Act for Users
Assistants are starting to book, buy and compare on a user's behalf. What an agent needs from your site, and why most sites currently block them by accident.
How to Get Cited in ChatGPT, Perplexity and Google AI
The three big answer engines trust different sources. Here's what ChatGPT, Perplexity and Google AI Overviews each favour, and how to earn a mention on all three.
robots.txt for AI: Let GPTBot and ClaudeBot In
If AI crawlers can't read your site, they can't cite you. Here are the exact robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and how to check they work.
5 GEO Tactics That Get Your Content Cited by AI
Researchers tested nine ways to win AI citations. Five worked. Here they are, with before-and-after lines you can paste into any page today.
Entity-Based GEO: How Knowledge Graphs Shape What AI Says About You
AI engines describe your brand from an entity record, not your homepage. Here is how Wikidata, schema and consistent citations change what the models say.
Generative Engine Optimization: How to Get Cited by AI
Your page ranks first on Google but ChatGPT names a competitor. GEO fixes that. Here's how AI answer engines pick who to quote, and the code to make it you.
GEO Analytics: How to Track Traffic From ChatGPT, Perplexity and Claude
AI referral traffic hides inside direct / (none). Here is the GA4 channel group, regex and server-log setup that separates real AI clicks from crawler hits.
Want this run on your site?
Every tactic we write about is built into the engine. Start with a free audit and see where you stand.