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RankNexus case study · Renewable power for C&I

Qualified enquiries more than doubled by ranking for what energy buyers actually search

An independent power producer turned its solution pages into the answers commercial and industrial buyers find first, in Google and in AI answers.

Sunsure Energy · 6 months · Starter to Pro plan · WordPress

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About Sunsure Energy

Sunsure Energy is an independent power producer that helps commercial and industrial businesses move to renewable power, through green energy open access, solar, wind and hybrid PPAs, battery storage and round-the-clock supply.

Industry

Renewable power

Buyers

C&I energy and sustainability teams

Goal

More qualified enquiries from search

Engagement

6 months, Starter to Pro plan

Organic clicks / month

4,870

▲ 128%

from 2,140

Impressions / month

2,12,300

▲ 120%

from 96,400

Average position

9.1

▲ 5.1 places

from 14.2

Qualified enquiries / month

41

▲ 128%

from 18

What this means Traffic, rankings and qualified enquiries all improved together, so growth reached the sales pipeline and not just the analytics.

Organic clicks per month

Clicks grew 2.3x in six months

Monthly organic clicks rising from 2,140 to 4,870

What this means Growth picked up from month 3, once technical fixes were in place and the first buyer articles were indexed.

The challenge

Strong projects, invisible website

Sunsure had proven projects across India and a site that ranked mainly for its own name. Solution pages competed for the same terms, and questions on open access and PPAs were being answered by competitors.

What we did

Week 1

Full site audit

312 issues found across 86 pages.

Weeks 2–3

Technical fixes applied

Titles, canonicals and schema pushed straight to WordPress.

Months 2–4

Content built around buyer questions

14 articles on open access, hybrid PPAs and battery storage.

Months 4–6

AI answers targeted

Pages restructured so engines could quote them directly.

Before and after

One title rewrite, written for the buyer

Before

sunsure-energy.com › solutions › green-energy-off-site

Home | Services | Sunsure

Welcome to our website. We are a leading company providing quality solutions.

After

sunsure-energy.com › solutions › green-energy-off-site

Green Energy Open Access: Savings, Process and Timelines | Sunsure

Source up to 80% of your facility's power from renewables with no upfront cost. See how open access works and how fast you can switch.

Inside RankNexus

Fixes shipped without a developer ticket

● ● ● app.ranknexus.ai / sunsure-energy / fix-issues

Rewrite title tag

/solutions/green-energy-off-site

+38 clicks

Applied

Add canonical tag

29 pages

Site-wide

Applied

Add FAQ schema

/understanding-battery-energy-storage-systems-bess-in-india

12 questions

Applied

Optimise for AI search

/solutions/re-100-solutions

Cited in 3 engines

Applied

What this means Every change went straight to WordPress, so fixes shipped in days and did not wait on a development queue.

AI search visibility

From rarely mentioned to a regular source

Month 1 3 of 20

ChatGPT

Perplexity

Gemini

AI Mode

Copilot

Best renewable power company for industry

●

●

●

●

●

Open access solar for manufacturers

●

●

●

●

●

Solar PPA or hybrid PPA

●

●

●

●

●

Round-the-clock renewable power in India

●

●

●

●

●

Month 6 12 of 20

ChatGPT

Perplexity

Gemini

AI Mode

Copilot

Best renewable power company for industry

●

●

●

●

●

Open access solar for manufacturers

●

●

●

●

●

Solar PPA or hybrid PPA

●

●

●

●

●

Round-the-clock renewable power in India

●

●

●

●

●

What this means Perplexity and Gemini now cite Sunsure on all four prompts. Copilot and AI Mode are the next opportunity.

Why it worked

Three decisions that made the difference

Answers first

Each solution page now opens with what buyers want to know: savings, process and timelines.

One topic per page

Open access, PPAs and storage got their own titles, so pages stopped competing with each other.

Written to be quoted

Short, direct answers made it easy for AI engines to cite Sunsure by name.

Search performance

Six months of search growth, at a glance

Sunsure's visibility rose fastest on the terms buyers use when they are ready to compare suppliers, led by open access and PPA searches.

2.3x

more organic clicks a month: 2,140 in April, 4,870 in September

Search performance for sunsure-energy.com, 1 Apr 2026 – 30 Sep 2026

Top queries in September

Clicks

Impressions

Apr position

Sep position

Gain

green energy open access

612

14,800

17.4

3.4

▲ 14.0

solar ppa india

488

12,100

14.9

5.8

▲ 9.1

hybrid ppa solar wind

341

8,900

21.3

7.1

▲ 14.2

battery energy storage india

296

15,400

19.6

8.9

▲ 10.7

renewable energy for industries

263

11,200

16.0

8.4

▲ 7.6

What this means Clicks grew faster than impressions, which means Sunsure is winning a bigger share of the searches it appears in.

Main keyword

From page two to the top three

The main keyword moved onto the first page once the open access page answered the buyer's question directly.

Google result for green energy open access, before and after

Position

3

from 17

Clicks / month

612

from 44

Click-through rate

4.1%

from 0.8%

We stopped chasing buyers who had never heard of us. Now they arrive with our open access guide already read.

Rohan Iyer, Sales Lead, Sunsure Energy

AI answer

What buyers now see when they ask AI

AI engines now name Sunsure when buyers ask who can supply renewable power to industry, and they link back to its solution pages.

4x

more AI citations: 3 of 20 prompt checks in April, 12 of 20 in September

AI answer naming Sunsure Energy, with the prompt shown

Prompts citing the brand

April

September

Change

ChatGPT

0 of 4

2 of 4

+2

Perplexity

1 of 4

4 of 4

+3

Gemini

2 of 4

4 of 4

+2

AI Mode

0 of 4

1 of 4

+1

Copilot

0 of 4

1 of 4

+1

All engines

3 of 20

12 of 20

+9

Most cited pages

Cited by

/solutions/green-energy-off-site

ChatGPT, Perplexity, Gemini

/solutions/re-100-solutions

Perplexity, Gemini, AI Mode

/understanding-battery-energy-storage-systems-bess-in-india

ChatGPT, Gemini

What this means Buyers now meet Sunsure inside the AI answer itself, before they ever visit a comparison site.

Business result

More traffic, more qualified enquiries

Enquiries from organic search grew alongside clicks, with the sales team tagging each one in the CRM.

+128%

qualified enquiries a month: 18 in April, 41 in September

Qualified enquiries from organic search

Metric

Apr

May

Jun

Jul

Aug

Sep

Growth

Organic clicks

2,140

2,310

2,760

3,480

4,190

4,870

▲ 128%

Qualified enquiries

18

19

23

29

35

41

▲ 128%

What this means Enquiries grew at the same pace as clicks, so the new traffic is relevant and not just higher volume.

What comes next

Where the next gains will come from

State-level open access

Build guides for the states where buyers ask the most open access questions.

Sector pages

Add pages for steel, cement, data centres and pharma buyers.

Copilot and AI Mode

Close the gap on the two engines with the fewest citations.

Month by month

How the results built up

Month

What happened

Organic clicks

Qualified enquiries

Apr

Audit: 312 issues found across 86 pages

2,140

18

May

Titles, canonicals and schema applied

2,310

19

Jun

First open access and PPA articles live

2,760

23

Jul

All 14 buyer articles published

3,480

29

Aug

Pages restructured for AI answers

4,190

35

Sep

AI citations reach 12 of 20

4,870

41

Top pages

The pages that drove the growth

Page

Clicks (Apr)

Clicks (Sep)

Growth

/solutions/green-energy-off-site

96

740

▲ 671%

/solutions

74

286

▲ 286%

/solutions/re-100-solutions

88

465

▲ 428%

/understanding-battery-energy-storage-systems-bess-in-india

142

398

▲ 180%

/knowledge-hub

61

214

▲ 251%

Key takeaways

Sunsure now shows up when energy buyers are comparing suppliers, in Google and in AI answers, and those visits are turning into qualified enquiries.

2.3x

organic clicks a month

12 of 20

AI prompt checks citing the brand

+128%

qualified enquiries