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RankNexus case study · Counselling and coaching

A personal development platform, found by the people looking for help

How InfinumGrowth grew first-session bookings for counselling and coaching without paying for ads.

InfinumGrowth · 6 months · Starter plan · WordPress

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About InfinumGrowth

InfinumGrowth is a personal development platform offering counselling, coaching and mentoring, along with learning videos, courses and articles on emotions, relationships, mindfulness and leadership.

Industry	Counselling and personal development
Audience	Individuals seeking support and growth
Goal	More first-session bookings
Engagement	6 months, Starter plan

Clients now tell us they found an article that made booking feel less daunting.

Dr Meera Kulkarni, Lead Counsellor, InfinumGrowth

The challenge

People were searching, and finding directories

Searches for online counselling and relationship support went to large directories. InfinumGrowth had years of strong articles, but its service pages were thin and gave no answers to the questions people ask before booking.

What we did

Week 1	Audit and keyword research 47 issues found, plus 60 high-intent search terms.
Weeks 2–4	Service pages rebuilt Each service got its own clear page and meta data.
Months 2–5	Gentle, useful articles 9 articles on what a first session is like and how to choose a counsellor.
Month 6	Articles linked to services Articles on emotions and relationships now lead to booking pages.

Organic clicks / month

820

▲ 165%

from 310

Average position

10.4

▲ 8.2 places

from 18.6

Service pages indexed

▲ 209%

from 11

First-session bookings / month

▲ 164%

from 11

Organic clicks per month

Steady growth, led by questions people ask first

Monthly organic clicks rising from 310 to 820

Before and after

Words that sound like a person

Before

learning.infinumgrowth.com › counselling-and-therapy

Services - InfinumGrowth

InfinumGrowth offers counselling and therapy services for individuals.

After

learning.infinumgrowth.com › counselling-and-therapy

Online Counselling and Therapy: What Your First Session Is Like

Live sessions with a mental health professional. Here is what we cover, how to prepare and what it costs.

Inside RankNexus

Small fixes, listed in plain language

● ● ● app.ranknexus.ai / infinumgrowth / fix-issues
Write meta description /counselling-and-therapy	+21 clicks	Applied
Add image alt text 18 images	Site-wide	Applied
Rewrite title tag /coaching-mentoring-personal-development-ig	+34 clicks	Applied

Top pages

The pages that drove the growth

Page	Clicks (Apr)	Clicks (Sep)	Growth
/counselling-and-therapy	18	132	▲ 633%
/3-reasons-counselling-infinumgrowth	24	88	▲ 267%
/burnout-how-do-we-manage-it	31	76	▲ 145%
/art-of-mending-human-relationships	22	61	▲ 177%
/coaching-mentoring-personal-development-ig	9	47	▲ 422%

AI search visibility

Starting to appear in AI answers

Month 1 1 of 15


Online counsellor in India	●	●	●	●	●
What happens in a first session	●	●	●	●	●
How to choose a counsellor	●	●	●	●	●

Month 6 5 of 15


Online counsellor in India	●	●	●	●	●
What happens in a first session	●	●	●	●	●
How to choose a counsellor	●	●	●	●	●

What this means Perplexity now cites InfinumGrowth on all three prompts, and ChatGPT and Gemini have started to follow.

Month by month

How the results built up

Month	What happened	Organic clicks	First-session bookings
Apr	Audit: 47 issues and 60 search terms	310	11
May	Service pages rebuilt	340	12
Jun	First articles on first sessions published	420	15
Jul	Articles on choosing a counsellor live	540	19
Aug	All 9 new articles published	690	24
Sep	Older articles linked to booking pages	820	29

Search performance

Six months of search growth, at a glance

Growth came from people looking for support and from the questions they ask before they feel ready to book.

2.6x	more organic clicks a month: 310 in April, 820 in September

Search performance for infinumgrowth.com, 1 Apr 2026 – 30 Sep 2026

Top queries in September	Clicks	Impressions	Apr position	Sep position	Gain
online counselling india	96	4,100	19.8	4.2	▲ 15.6
what happens in a first therapy session	81	3,300	23.1	6.4	▲ 16.7
how to choose a counsellor	63	2,500	17.2	7.0	▲ 10.2
relationship counselling online	52	2,800	24.6	9.3	▲ 15.3
life coach vs therapist	44	1,900	18.5	8.1	▲ 10.4

Why it worked

Three decisions that made the difference

Service pages that reassure

Each service now explains what happens, who it is for and how to book.

Questions before keywords

New articles answer what people worry about before they book a first session.

Articles linked to help

Existing articles now guide readers towards counselling and coaching.

Main keyword

Found ahead of the directories

The counselling page moved from the second page into the top results by explaining what a first session is like.

Google result for online counselling india, before and after

Position

from 19

Clicks / month

from 7

Click-through rate

2.3%

from 0.5%

What comes next

Where the next gains will come from

Coaching and mentoring

Give coaching the same clear, reassuring treatment as counselling.

Employee wellbeing

Build pages for HR teams looking for wellbeing support.

More AI visibility

Earn citations from Gemini, AI Mode and Copilot on booking-stage prompts.

AI answer

A calm, useful answer, with InfinumGrowth as the source

When people ask AI what to expect from counselling, InfinumGrowth is starting to appear as a source they can read and book from.

5x	more AI citations: 1 of 15 prompt checks in April, 5 of 15 in September

AI answer naming InfinumGrowth, with the prompt shown

Prompts citing the brand	April	September	Change
ChatGPT	0 of 3	1 of 3	+1
Perplexity	1 of 3	3 of 3	+2
Gemini	0 of 3	1 of 3	+1
AI Mode	0 of 3	0 of 3	–
Copilot	0 of 3	0 of 3	–
All engines	1 of 15	5 of 15	+4

Most cited pages	Cited by
/counselling-and-therapy	ChatGPT, Perplexity, Gemini
/3-reasons-counselling-infinumgrowth	Perplexity

What this means Being the source for a reassuring answer builds trust well before someone is ready to book.

Business result

Readers became first-session bookings

Bookings are counted from the booking system as totals only. No client details are shown.

+164%

first-session bookings a month: 11 in April, 29 in September

First-session bookings from organic search

Metric	Apr	May	Jun	Jul	Aug	Sep	Growth
Organic clicks	310	340	420	540	690	820	▲ 165%
First-session bookings	11	12	15	19	24	29	▲ 164%

What this means Bookings grew without any ad spend, so each new session came from people who found the content themselves.

Key takeaways

People looking for support now find InfinumGrowth ahead of the directories, and they arrive already knowing what a first session is like.

2.6x

organic clicks a month

5 of 15

AI prompt checks citing the brand

+164%

first-session bookings