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RankNexus case study · Hindu spiritual platform

Puja booking revenue up 90% while the ad budget stayed flat

A temple and ritual guidance platform fixed its puja and temple pages and started winning high-intent searches.

DevMarg · 6 months · Pro plan · Next.js

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About DevMarg

DevMarg is a Hindu spiritual platform for devotees, pilgrims and NRI families. It brings together temple guides, online puja booking, panchang and muhurat, vrat and festival calendars, and a library of mantras and bhajans.

Industry	Hindu spiritual platform
Audience	Devotees, pilgrims and NRI families
Goal	More puja bookings without more ad spend
Engagement	6 months, Pro plan

Organic clicks / month

11,200

▲ 90%

from 5,900

Organic booking revenue / month

₹7.8L

▲ 90%

from ₹4.1L

Average position

8.3

▲ 4.4 places

from 12.7

Organic puja bookings / month

1,090

▲ 79%

from 610

What this means Revenue rose by 90% with no increase in ad spend, so the growth came entirely from search.

The challenge

Deep content, weak booking pages

DevMarg relied on social ads as costs climbed around festivals. Puja pages had thin copy, duplicate temple URLs split ranking signals, and temple images had no alt text.

What we did

Week 1	Site audit 528 issues across 140 URLs.
Weeks 2–3	Duplicates cleaned up Canonicals and alt text applied across temple pages.
Months 2–4	Puja pages written 12 puja pages targeted booking searches.
Months 4–6	Vrat and festival guides 16 articles linking to puja booking.

Organic clicks per month

Clicks almost doubled in six months

Monthly organic clicks rising from 5,900 to 11,200

Search is now the channel we can plan around, and it does not stop when we pause a campaign.

Ananya Shah, Growth Lead, DevMarg

Inside RankNexus

Hundreds of site fixes, applied in batches

● ● ● app.ranknexus.ai / devmarg / fix-issues
Add canonical tag 87 temple URLs	Site-wide	Applied
Add image alt text 214 images	Site-wide	Applied
Rewrite title tag /puja/book-pandit	+410 clicks	Applied
Add FAQ schema 62 temple pages	Rich results	Applied

Before and after

From a default title to a reason to click

Before

devmarg.in › puja › book-pandit

Puja – DevMarg

Explore our puja services. Book online today.

After

devmarg.in › puja › book-pandit

Book a Pandit and Puja Online: Cost, Vidhi and Samagri | DevMarg

Book puja, havan and chadhava online. See what is included, the samagri needed and how it works.

Why it worked

Three decisions that made the difference

Booking pages that answer

Puja pages now cover cost, vidhi and samagri, so devotees can book with confidence.

One URL per temple

Canonical tags stopped duplicate temple pages from splitting ranking signals.

Guides that lead to booking

Vrat and festival guides now link to the right puja at the right time.

AI search visibility

Showing up when devotees ask AI for guidance

Month 1 2 of 15


Book puja online in India	●	●	●	●	●
Ekadashi vrat dates and rules	●	●	●	●	●
Kashi Vishwanath temple timings	●	●	●	●	●

Month 6 9 of 15


Book puja online in India	●	●	●	●	●
Ekadashi vrat dates and rules	●	●	●	●	●
Kashi Vishwanath temple timings	●	●	●	●	●

What this means ChatGPT and Gemini now cite DevMarg across all three prompts. AI Mode is the main gap left to close.

Month by month

How the results built up

Month	What happened	Organic clicks	Organic booking revenue
Apr	Audit: 528 issues across 140 URLs	5,900	₹4.1L
May	Canonicals and alt text applied	6,200	₹4.3L
Jun	First puja pages rewritten	7,100	₹4.9L
Jul	All 12 puja pages live	8,300	₹5.8L
Aug	Vrat and festival guides published	9,600	₹6.7L
Sep	All 16 guides linked to booking	11,200	₹7.8L

Search performance

Six months of search growth, at a glance

Puja booking terms grew alongside the everyday searches that bring devotees back, such as vrat dates and temple timings.

1.9x	more organic clicks a month: 5,900 in April, 11,200 in September

Search performance for devmarg.in, 1 Apr 2026 – 30 Sep 2026

Top queries in September	Clicks	Impressions	Apr position	Sep position	Gain
ekadashi vrat dates 2026	1,510	62,400	11.4	5.2	▲ 6.2
book puja online	1,240	38,600	13.8	3.1	▲ 10.7
kashi vishwanath temple timings	1,120	54,800	12.9	6.7	▲ 6.2
rudrabhishek puja cost	860	19,700	15.2	4.6	▲ 10.6
today panchang	740	47,300	16.3	8.8	▲ 7.5

What this means Everyday searches like vrat dates bring devotees back, while booking terms bring the revenue.

Main keyword

Into the top three for the booking search

The booking page moved up once it answered what devotees want to know before they book a puja.

Google result for book puja online, before and after

Position

from 14

Clicks / month

1,240

from 118

Click-through rate

3.2%

from 0.7%

What comes next

Where the next gains will come from

Festival calendar planning

Publish guides ahead of each festival so they rank before demand peaks.

Temple coverage

Bring every temple page up to the standard of the top performers.

NRI families

Build puja pages for devotees booking from outside India.

AI answer

What devotees now see when they ask AI

AI engines now name DevMarg for puja booking and link to its pages for vrat and temple questions.

4.5x	more AI citations: 2 of 15 prompt checks in April, 9 of 15 in September

AI answer naming DevMarg, with the prompt shown

Prompts citing the brand	April	September	Change
ChatGPT	1 of 3	3 of 3	+2
Perplexity	1 of 3	2 of 3	+1
Gemini	0 of 3	3 of 3	+3
AI Mode	0 of 3	0 of 3	–
Copilot	0 of 3	1 of 3	+1
All engines	2 of 15	9 of 15	+7

Most cited pages	Cited by
/puja/book-pandit	ChatGPT, Perplexity, Gemini, Copilot
/vrat-upavas/ekadashi	ChatGPT, Gemini
/temples/india/uttar-pradesh/varanasi/kashi-vishwanath	ChatGPT, Perplexity, Gemini

What this means Devotees increasingly ask AI where to book a puja, and DevMarg is now part of that answer.

Business result

Booking revenue from organic search

Organic bookings and revenue grew together, with the ad budget unchanged across the period.

+90%	organic booking revenue a month: ₹4.1L in April, ₹7.8L in September

Organic booking revenue

Metric	Apr	May	Jun	Jul	Aug	Sep	Growth
Organic clicks	5,900	6,200	7,100	8,300	9,600	11,200	▲ 90%
Organic booking revenue (₹ lakh)	4.1	4.3	4.9	5.8	6.7	7.8	▲ 90%
Organic puja bookings	610	637	719	827	945	1,090	▲ 79%

What this means Revenue grew slightly faster than bookings, because more devotees chose higher-value pujas from the improved pages.

Key takeaways

DevMarg no longer depends on ads to fill puja bookings around festivals. Search now brings devotees to the right page, at the right moment.

1.9x

organic clicks a month

9 of 15

AI prompt checks citing the brand

+90%

organic booking revenue